East Lothian Trusted Traders scheme launches to businesses
Friday, 30th March 2012
The East Lothian Trusted Trader scheme is run by East Lothian Council and Trading Standards. The Scheme launched to businesses at an event today (30 March) at Musselburgh Racecourse attended by a number of local companies. Similar schemes are already operating in other local authority areas including Dundee, Angus and Renfrewshire.
Member companies will be listed on a dedicated Trusted Trader website which allows customers to leave reviews – good and bad – of the company and their experiences. This means members of the public searching for a trader can find recommendations of businesses that are reliable and trustworthy with experience in their field.
Businesses signing-up to the scheme all agree to trade fairly and sign-up to a Code of Practice. The Code covers complaint resolution processes, transparent procedures for quoting for and carrying out work, and staff training. In return, companies can use Trusted Trader logos and materials in their own marketing, benefit from all year-round promotion at events, through the directory and on the Trusted Trader website www.eastlothian.gov.uk/trustedtrader.
East Lothian’s Trading Standards Manager Tony McAuley said:
We are delighted to support this initiative which helps consumers make a more informed choice when choosing a trader to carry out work for them. We expect that the scheme will provide reassurance for consumers that the trader they choose to do business with have public liability insurance, can prove their qualifications and membership of trade associations. They can also be able see previous reviews of those that have used the trader.
Customers are more likely to trust word of mouth recommendations when choosing a trader to do business with. The Trusted Trader Scheme provides a more formal setting for this decision, and gives firms the chance to distinguish themselves from rogue traders.
The scheme will be administered by East Lothian Council. Online reviews will be checked to ensure they are submitted by genuine customers and traders will have the opportunity to respond to negative feedback before it is published.